To be a great writer, you need to know how to reach a wider audience. Providing necessary information to the potential audience is the number one responsibility of a content writer. However, knowing what people want could be a pretty hectic task. What you can do is make use of SEO to complement your content writing skills. Thus, you can aim towards SEO friendly content writing.
SEO friendly content writing makes your content reach the maximum number of readers. Further, you provide users what they are searching for. However, SEO friendly content writing needs a lot of hard work. Here are few tips that you can use to optimize your writing skills. Keep reading.
Find Right Keyword
SEO helps you learn about keywords to start your content. However, the selection of the right keyword solely depends on you. You come across keywords of varying volumes. Thus, you have to be observant such that what you write is in demand and can further rank on search engines.
Hence, you need to look behind the intention of the keyword selected. It depends on the context of your content. You can also look for long-tail keywords to optimize your content and improve the chances of ranking your content.
Content Structuring
For SEO friendly content writing, you need to know how you structure your content. At first, you need to introduce your audience to the problem you are focusing on. It helps your readers to slowly go through the content without feeling something is being forced onto them.
Further, you need to write user-friendly content. It means to write in a way that readers can relate better. Also, it increases the level of understanding at the users’ end. Your main focus should be the main body of your writing. It talks about the concerned problem and its solutions to hook the readers.
Quick Tip: You must join summer training courses to learn SEO friendly content writing.
Use Catchy Titles
Don’t Know how to catch a users’ attention? Use catchy titles! To construct SEO friendly content writing, you need to use user-friendly titles. Make sure you do not use long titles. According to Google norms, a title below 60 characters is acceptable for optimization.
Also, your title should describe your content in a perfect and relatable way. Further, to curate SEO friendly content writing, you need to ensure that your title is grammatically correct.
Heading Tags
Everyone looks forward to reading content that has points rather than long paragraphs. Therefore, you need to make different headings to make your content SEO friendly. Furthermore, you can provide different tags to different headlines so that readers can differentiate between them.
Usually, the title is given an H1 heading tag. To know more about SEO friendly content writing tips, you can join a content writing training. There you can have a practical as well as theoretical overview of how to write SEO friendly content.
Smaller Paragraphs
As discussed above, do no make long paragraphs. Content having long paragraphs is the least attractive for readers because they need to go through every line. However, when you make short paragraphs, use bolts or numbers to classify your content, it improves readability.
Thus, readers can move seamlessly through your content that hooks readers to spend more time on your page.
Keyword Density
If you want more people to read what you write, you have to choose the right keyword. You have to create content while keeping the selected keyword in the center. That means the context of your content should revolve around a central idea denoted by the chosen keyword.
Further, you need to make sure that the keyword is 1% – 2% of the total word count. This ensures you remain in the SEO friendly zone while writing content.
Meta Tags
For SEO friendly content writing, you need to provide ‘meta titles’ and ‘meta descriptions’ for your content. These are also called meta tags. When people search the internet, meta tags are visible in the search results.
Hence, you need to create meta tags that generate curiosity among the readers. It should be something that compels your readers to click your content.
Summing Up
Every day something new emerges in the market that people are curious to know about. The first thing they do is to search the internet. Hence, the scope for content writing never ends. Rather, reading is becoming more prevalent than ever. Hence, SEO friendly content writing can help you have more exposure and visitors on your created content.