Technology has made the lives of people easier and more accessible to various things. People nowadays use voice-activated apps such as Alexa to access information. The voice search feature is the use of voice on devices that have a voice assistant, such as a Smartphone or tablet. When conducting research, people may relax and sit back- thanks to the voice-generated responses and actions. When you ask for a voice search, they not only show you a basic page but also give you the best results. But, being a business, do you know how to do SEO for voice search to better rank your content? Well, this is where we can help you out!
This article sums up everything you need to know about SEO for voice search. All you need to do is have a thorough read of the post and get things done with ease. Here we go:
Before we make you learn about SEO for voice search, let’s first shed light on the topic itself. Instead of inputting the various terms on a keyboard, users can speak their search to their phone or tablet using voice search. The technology has a high level of accuracy in understanding what the user is saying. The device then provides the response verbally, which can be supplemented with standard search results. Siri, Google Assistant, Alexa, and Cortana are to name a few employing voice searches.
At the user’s request, devices like Alexa can scan the Spotify music database, read Wikipedia, or even find a product on Amazon.
Voice search is an important subject for mobile SEO because more consumers are accepting its power. This does not require the use of eyes or fingers, which adds to the usability and convenience of the system. Voice search is mostly used to obtain information, much like a Google search. With the regular search, you may ask the voice assistant questions and get precise replies. In 2020, voice search’s capabilities expand dramatically and it becomes a personal assistant. It keeps track of your schedule, reminds you of key occasions, and even adds items to your grocery list when necessary. Because the Assistant and voice search features engage with businesses, it’s critical to make voice search interactions simple in order to maximize business growth. Here’s how.
When individuals use voice search, they may want to buy something, listen to music, view a video, or learn more about a topic. Despite these divergent goals, Google employs the same algorithm to determine its rankings.
Here are a few suggestions you can use for improving your voice search rankings.
Find Research Intent
The very first thing you need to do is identify the search objective behind a voice command. For this, you can make use of various tools and know what questions are being asked on the topic you are searching for.
Another SEO strategy you can use for voice search is to use questions rather than focusing on affirmative sentences. For this, you can get help from tools like Answer the Public and scale this process without any hassle.
Voice inquiries have been closely related to the query terms like who, what, where, why, when, and how. So, you can use any of these.
Target Long-Tail Keywords
Long-tail keywords are crucial for improving voice search. So just like traditional SEO, you need to start with keyword research to figure out what questions people are asking Google.
To see for what keywords you’re ranking for, you can use tools like Google Search Console and track your keyword ranks and other critical metrics. However, for keyword research, you can use tools like Ahrefs, Semrush, or Ubersuggest.
Pay Close Attention to Mobile Search Results
Given the significant overlap between mobile and voice search, ensuring that all content is mobile-friendly is the first step toward optimizing for voice. This means not only adopting mobile-friendly layouts but also designing pages and preparing content keeping to-proceed and to-do things in mind.
Consider the Common Mistakes in Interpretation
Despite the fact that voice technology has advanced considerably in a short amount of time, the devices do occasionally make mistakes. Consider the common misinterpretations of searches connected to your business by speech devices when creating your PPC campaign. Try to spot areas where you can profit from the mistakes in interpretation.
For now, that’s all about SEO for voice search. We hope that following the tips given in the blog, you will certainly be able to improve the reach of your business among those who are using voice search.