Top Email Personalization Techniques You Should Use
More than 95% of companies and businesses vote in favor of personalization. However, then also, only 5% of companies in a particular marketing field prefer extensive personalization. With many options to get in touch with customers and potential clients, email marketing is abundantly used. So, using email personalization techniques might be the first step you should take towards personalizing your emails.
Email personalization is relatively easy. Numerous easy and sophisticated tricks are there in email marketing that you can use to create an awareness of your brand in the world. So, make sure you check out the following email personalization tactics to propel email marketing. Read on.
Best Email Personalization Tactics
Asking Relevant Questions
One of the straightforward ways to segregate your audience for personalization is to ask to-the-point questions. It could be as simple as asking a user’s intention of visiting your website.
Every person has a different reason to visit a website. However, receiving a similar set of emails might not be the ideal way. Therefore, using email personalization techniques ensure you know about the user so that you work on converting it into a customer.
Using Location and Time
Are you sending emails to every subscriber at the same time? Well, that is why you might not have a better click-through or open rate. Hence, another reason to adopt email personalization tools.
For this method, you should be aware of the location and timeline of the subscriber to whom you are sending the email. Researchers have proved that a significant time in a day proves helpful for businesses.
Therefore, figure out different ways to create a personalized email keeping the time and location in check before sending out emails.
Activating Automated Trigger Emails
Automated behavioral triggering emails have a more than 150% of click-through rate. The name of this email personalization technique might sound a bit complex and frightening. However, this is surely one of the easiest techniques.
In short, setting up email campaigns based on the real-time actions of a user results in automated triggering emails. It could be from leaving your cart open, keeping things in your cart, or not accessing a website for days.
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Setting ‘From’ Name
Who should be the sender of the emails to your customers or potential clients? Should they be in your name, business name, or an automatically generated bot name?
Such things have a deep impact on the person receiving these emails. According to research, people are willing to put more trust in emails coming from an actual person.
Thus, personal interaction or conversation is preferred rather than a brand name. Hence, using your first name gives you an upper hand while sending emails. Moreover, it is one of the easiest email personalization techniques you must implement right away.
Impressive Subject Line
Is your subject line boring? If so, you might not be having success with the user. Therefore, you need to spice things up. For the perfect subject line, you should create curiosity and a sense of urgency in the users.
While writing down the subject line, be aware that it should neither be too short nor too long. Moreover, create a message that is not complicated or embarrassing for the user.
You need to hit the right buttons at the right time. Therefore, while creating email personalization tactics for the subject line, always keep the user in mind.
Using Dynamic Content
Gone are the days of simple black and white text for email marketing. With the advancement in technologies, more customizing options are available at your disposal.
From using GIFs to animated videos, plenty of options are available to kill the boredom for the user. However, while doing so, make sure the main point is always in check.
Do not sacrifice the message for the sake of creativity. Always ensure the user is getting the message directly and without any hassle.
As you can see, plenty of email personalization techniques are there. You can easily choose the ones that you haven’t heard about. Also, if you have been using a technique too much, make sure to give it a rest.
Over time, you will become a master at creating personalized emails as per the user you are dealing with.